Faculty Spotlight – Interview with Dr. Nick Gerlich
Dr. Nick Gerlich is in his 34th year at WT. He earned his PhD and MBA at Indiana University, and his BA at Anderson (Indiana) University. His teaching specialties are Digital Marketing and Consumer Behavior, although he also teaches the MBA Seminar in Marketing. His research interests run the gamut from social media to consumer boycotts. In his spare time, he bicycles for fitness, and travels the country with his camera gear in search of vintage roadside signage and attractions. He is married to Deanna, and father of two young women, both of whom are current or graduated students in the COB. This year, Dr. Gerlich Read more