
Thinking Stategically
The operational compass of any business or organization is its strategic plan, and true north is its mission statement. But these are not “one and done” kinds of things. They must be revised and updated continually, to reflect changes in both the external and internal environments. It is never safe to simply say that you’ve done one before, and that it is good forever. All of which helps explain why the College of Business always attends to its strategic plan and mission statement. Just as our own changing strengths and weaknesses affect our ability to function, so do externalities such as the economy, demographics, technology, and more. Had we not recognized forces such as these, we never would have entered into the online education arena in 1997, and adapted our guiding documents shortly thereafter. To that end, the Strategic Planning Committee, under the leadership of Dr. Jeffry Babb, Associate Dean... Read more